Director, Daeyoung Ubitec
Alicia Baeck
Director Alicia Baeck is a "B2G and Smart City Strategist" who bridges the public and private sectors, connecting the languages of technology, administration, and the market. Since 2018, she has built expertise in the field of smart cities through diverse experiences in national affairs and policy communication, including PR for global IT companies, promotion for the Busan APEC IT Exhibition, public marketing and promotion to spread unfamiliar concepts (such as human tissue donation), legislative support, and the operation of the G20 Summit.
She holds a Master's degree in Smart City Design from Germany and completed the MIT Media Lab's "Beyond Smart Cities" program. As the practical manager for the creation of the first smart city in a local government, she spearheaded the establishment of mid-to-long-term master plans and the securing of state funding through competitive bidding. Subsequently, while working at an SI firm (a company specializing in IT system construction and integration), she successfully secured state funding projects of the smart city and conducted AX ISP consulting for public institutions.
With macroscopic insights across all domains and persuasive storytelling, she translates complex new technologies into the realistic language of government policies, administrative procedures, and government and local government budget codes. Through this, we are proving the feasibility of projects, fostering internal and external collaboration, and enhancing tangible commercialization results.
Practice Areas
Education and Career
[Education and Training]
· Master of Arts (M.A.) in Smart City Design, Macromedia University of Applied Sciences, Germany
· Completed the Beyond Smart Cities program at MIT Media Lab, USA
· Obtained a Propedeuse diploma with Cum Laude in Economics & Business Administration from Universiteit van Amsterdam, Netherlands
· Completed the Leadership Course at Fordham University Gabelli School of Business, USA
· Yonsei University Bachelor's Degree in English Language and Literature & Psychology
· Graduated from Hanyoung Foreign Language High School
[Career]
· Director/Strategic Planning, AI Convergence Strategy Center, Daeyoung UBITECH Co., Ltd., 2025–2026
· Manager, Strategic Planning, Korea-Saudi Arabia Industry and Trade Association, 2025
· Freelance Writer, Glider Publishing, 2024–2025 (Authored a book introducing smart cities for youth)
· Practical Head of Smart City Development for Local Governments, 2020–2025
· Research Team Leader, Korea Institute of Urban Management, 2018 (Smart city construction consulting, writing smart city white papers, etc.)
· AE Manager, PR One Co., Ltd. (IT client PR, domestic and international media promotion for APEC Summit IT exhibitions, etc.)
· Deputy General Manager, HSAD BTL (Operation of major projects for the Seoul G20 Summit)
· Marketing Team Manager, Korea Human Tissue Donation Support Foundation (Current Korea Organ and Donation Agency) (Legislative Support, Public Marketing & PR)
· Research Management Officer, Korea Foundation for International Science and Technology Cooperation (currently National Research Foundation of Korea) (G2G Research Management, Operation of Policy Advisory Councils, Support for Science and Technology Diplomacy)
Practice Areas
[ Smart City · AX Strategic Planning and Winning/Executing State-Funded Public Competition Projects ]
· Overall management of the establishment of the 1st Mid-to-Long-Term Basic Plan for Smart Cities (2023–2027) for local basic municipalities
· Establishment of a Public-Private-Industry Smart City Council and planning/operation of a Smart Mobility Living Lab in collaboration with new business planning offices of large corporations
· Planning, winning, and execution of state-funded Smart City public competition projects from central government ministries
· Consulting on the basic concept for Smart City construction
· Consulting on AX ISP for public institutions (Strategic Planning Section)
[ B2G · G2G Policy Communication ]
· Operation of overseas/domestic policy advisory meetings and support for diplomatic activities for the Ministry of Science and Technology
· Planning and management of G2G international joint research and establishment/operation of a training course for science and technology international cooperation experts in the U.S.
· Deployment to Europe with the ROK Government Delegation for Expo 2012 Yeosu (Provided on-site diplomatic support for the Deputy Prime Minister & Minister of Science and Technology)
· Spearheaded legislative support for human tissue donation (establishment of databases for developed countries, policy forums, public campaigns)
· Government Relations (GR)&business matching, Korea-Saudi Industrial & Trade Association (KOSAA)
(Identified bilateral agendas; secured and executed official events for Saudi government delegations; facilitated cross-border B2B partnerships)
· Operation of the '2010 Seoul G20 Summit' project commissioned by the Ministry of Foreign Affairs(Directed official dining print collateral for G20 leaders and spouses, Managed official gifts for G20 leaders and spouses, and the domestic/international press corps)
[ New Technology (IT) · New Concept PR ]
· PR for global IT companies and media relations for domestic and foreign press regarding the '2005 Busan APEC IT Exhibition' commissioned by the Ministry of Foreign Affairs and the Ministry of Information and Communication
· Overall management of public marketing and promotion for the dissemination of a new concept (human tissue donation)
[ Awards, Publications, and Academic Activities ]
· Commendation from the Head of a Local Government for successful securing and execution of a state-funded Smart City project (2024)
· Sole authorship of a book introducing Smart Cities for youth (2024–2025), and co-authorship of a Smart City White Paper (2018)
· Awarded as the first-place team for Smart City and Smart Mobility projects commissioned by the German high-tech park Adlershof and Mercedes-Benz Group AG headquarters, respectively (2019, 2020)