Partner at Turningpoint MEA
Sangwook Lee
Sangwook Lee is a B2C/B2B sales expert with 20 years of experience in the UAE/GCC region. He holds an MBA from the London Business School and is currently pursuing a PhD in AI Management at a Swiss business school.
With over 16 years of experience at Samsung Electronics in Dubai, he possesses specialized expertise in consumer goods sales, marketing, online, and retail, gained through extensive collaboration with major GCC distributors while serving as a sales PM for smartphones.
Currently, he works at a consulting firm specializing in market entry to the Middle East, assisting companies with practical distribution expansion, logistics, establishing joint ventures (JVs), and attracting investment from government agencies. He also provides support for the monetization and sales activities of startups at a local venture capital firm.
Practice Areas
Education and Career
Academic Degree Information
‧ ATHE Level 4 Extended Diploma in Business and Management (2024)
‧ Ascencia Business School for MBA, College de Paris (2023)
‧ Ascencia Business School for BBA, College de Paris ( 2022)
‧ Seoul National University for Executive MBA in Food and Restaurant Business industry (2001)
‧ Eulji University Culinary in Seoul Health College (2006)
‧ Cyprus College Hotel/Motel Management (1988-1990)
Career
· June. 2024 – Current: GLS by Damac Group, Key Director
· Jan. 2022 – May. 2024: Ansamble Catering & Services Middle East, Vice President
· Dec. 2004 – Nov. 2024: Sodexo, Global Marketing Director
· Mar. 1999 – June. 2023: OGM Consulting Korea, Senior Consultant
Award
· Meritorious Service, 621 Artillery Battalion
· The Music Club, Cyprus College
· The Peace Project, Cyprus College
· T.G.I.Fridays, Italianis Gold Medalist
Books
· Successful Restaurants and Failed Restaurants
· Don’t underestimate service
· Building a Successful Restaurant Franchise System