CEO, Jeil L Trading & Co., Ltd.
Sung Koo Lew
In July 2014, Mr. Sung Koo Lew founded Jeil L Trading & Co., a comprehensive trading company based in Seoul. Since its establishment, the company has been sourcing and distributing a wide range of products—including K-Beauty and lifestyle goods—to markets in Hong Kong, the Middle East, Asia, Europe/Russia, and Canada.
He previously worked for 17 years at LG Electronics, where he led overseas marketing and sales for LG mobile phones across the Middle East, Africa, and Asia. He also worked at Kohap Group (now Lotte Chemical), where he was responsible for reviewing international business ventures.
In addition, he joined the acquisition team of BASF Magnetics GmbH in Germany, where he handled the full practical process of M&A and resale of overseas sales operations.
Earlier in his career, he was in charge of strategic planning at Dacom Corporation (now LG Uplus), and handled stock and bond sales at Korea Investment Trust Management Company.
Practice Areas
Education and Career
· M.B.A. in Financial Management, Graduate School of Business, Hankuk University of Foreign Studies
· Reserve First Lieutenant, Republic of Korea Army (Specialized Officer / Master's Commissioned Officer Program)
· Korea Investment Trust Management Co. (Jul. 1990 – May 1992)
· Kohap Group, Corporate Strategy Planning Office (Jul. 1993 – Mar. 2000), Posted in Germany (May 1996 – May 1999)
· Dacom Corporation, Strategic Planning Team (Apr. 2000 – Mar. 2002)
· LG Electronics, Mobile Communications Division – Overseas Marketing
- Head of Regional Marketing (Asia, Middle East & Africa)
- Stationed in Istanbul and Dubai (Apr. 2001 – Jun. 2014)
· President & CEO, JL Trading & Co., Ltd. (Jul. 2014 – Present)
Achievements
· Korea Investment Trust (now Korea Investment & Securities Co., Ltd.)
→ Engaged in brokerage services and retail sales of stock and bond funds.
· Kohap Co., Ltd.
→ Executed multiple overseas projects in China and Russia.
→ Participated in the acquisition, operation, and divestment of BASF Magnetics GmbH in Germany.
→ Served in the Corporate Planning & Strategy Office and Executive Office, supporting group-level strategic initiatives.
· Dacom Corp. (now LG Uplus)
→ Led strategic planning, spin-off initiatives, and the sale of the Chollian internet service.
→ Participated in strategic discussions and collaboration with NTT Docomo.
· LG Electronics
→ Head of Strategic Partnerships in the Telecommunications Business
・Prepared for equity acquisition in KT.COM under LG Group HQ
・Led policy coordination and strategic partnerships with major operators (KT, SKT, LG Telecom)
→ Head of Corporate Brand Management Group
・Supported development of the company-wide brand strategy
→ Head of Overseas Business for the Middle East and Africa Region
・Directed business and P&L planning, and new market development
→ Head of Mobile Division, LG Electronics Türkiye
・Expanded operations and secured new partners such as Sengulla and KVK
→ Head of Asia Regional Marketing
・Closed major telecom deals in Australia, New Zealand, and Singapore
・Pioneered open market strategies in Vietnam, Indonesia, and others
→ Head of Mobile Business, Regional HQ UAE
・Managed key accounts and expanded sales territories in the Middle East and Africa
・Established and operated RoMEA (Rest of Middle East and Africa) subsidiaries; led sales and marketing planning
· Founder & CEO, JL Trading & Co.
→ Received the $5 Million Export Tower Award (2015)
→ Received the $7 Million Export Tower Award (2016)
→ Established a related oil trading company in 2016
→ Received the $20 Million Export Tower Award (2017)
→ Received the $30 Million Export Tower Award (2018)